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Behind the Shoot: Americana Collection


1. What was the overall inspiration behind the shoot? 

We wanted this collection to capture a classic, all-American vibe, and there was no better place to do this than Nantucket. The town is so charming and offered a variety of backdrops to bring the collection to life. We liked the idea of showing a “day in the life” of a girl visiting Nantucket - what she would do and where she would go. The new pajama styles fit this narrative so well.  

2. What was the design inspiration behind this collection? 

With this collection, we wanted to give iconic American style a modern update. There are many new pajama styles and new fabrics in this collection, all in a classic, all-American color palette of blues, reds, and greens. This collection feels like a fresh take on sleepwear, and we see each piece fitting seamlessly in the Lake girl’s life. 


3. What was your favorite memory from the shoot?

We rented bikes one day and rode out to the beach. The path was a bit longer and bumpier than we thought it would be, but we made it! We grabbed lunch at Bartlett’s Farm near the beach and devoured BLTs and lobster rolls. The beach and the light was so pretty that day, and the pictures turned out amazing. Well worth the effort!

4. Where will you be taking the Americana collection this fall? 

We head to the NC mountains each fall with our families. It’s such a nice escape from Savannah, where hot temps linger into fall. We’ll definitely be taking our Lake pjs!