Behind the Shoot: Cotton Lawn Collection

1. Explain the overall inspiration behind the Cotton Lawn collection- what inspired you to change things up so much?

Our signature fabric will always be Pima cotton, but we're excited to begin adding pajama styles in new fabrics to our collections. Our goal is to continue to introduce fabrics and silhouettes that align with our aesthetic and fit seamlessly in the LAKE girl's life. 


How did you determine the colors/design details for this particular collection?

We were inspired by a "bed to beach" concept. Lounging in your pajamas is a luxury on any day but especially while on vacation. In keeping with the Pima styles, the color palette was inspired by island living - ocean blues, tennis greens, pool aquas, and bright blooms.

3. What are your personal favorite style/color combinations from the collection and why?

Anne Read: I love a swingy nightgown, so the Summer Dress is the winner for me! It's a toss up on color, but the edge goes to the Island stripe. 
Cassandra: My favorite is the Surf Ruffle Dress for the ruffle detail, feminine straps, and classic blue and white color-way.  

4. Where do you hope women will take their Cotton Lawn Lake pieces this summer? 

We hope these styles find their way into every suitcase this summer. And we're excited to see where you take your LAKE!


all photos - Olivia Rae James