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Behind the Shoot: SS17

1. What was the overall inspiration behind the shoot?  

We wanted to evoke the feeling of leisure and being on vacation.

 2. What was the design inspiration behind this particular collection?

We really looked to the Riviera for inspiration- being on a boat or beach with striped umbrellas.  The classic combination of blue and red seemed to really speak to this nautical vibe.  Also, this collection is all about Summer and travel, taking you somewhere else.  

3. How/why did you choose the shoot location? 

The Standard Hotel in Miami has such a summer vacation vibe. There is the presence of the water, but in a different way than we’ve shown it before. It's also such an iconic hotel.

4. What was your favorite memory from the shoot? 

The bike shots and the fruity drinks :). Plus, we always have good time shooting with our model, Christina, and photographer, Olivia.


all photos - Olivia Rae James