LAKE believes that the most comfortable part of your day should be celebrated. For us, these comfortable moments are nights at home with our families, weekend escapes with friends, a dose of me-time after a long day, and holidays that gather everyone together. Our pajamas started with a simple silhouette, a classic stripe, and the softest fabric imaginable: 100% Peruvian Pima Cotton. Now, LAKE offers pajama perfection for women, men, and children with collections in premium fabrics that extend to casual wear beyond the bed. Founded in Savannah, Georgia, in 2014, you can shop LAKE here and at
our stores in Atlanta and Charleston.
At LAKE, we revere rest and relaxation, and we design elevated pajamas that support the essential pursuit of high-quality sleep. It starts with softness: our pajama sets and gowns come in exceptional fabrics like Pima cotton and DreamModal. We make the pajamas you reach for every night because we believe that downtime is sacred, comfort is critical, and great sleep is enhanced by quality sleepwear.
Longtime friends Cassandra Cannon and Anne Read Lattimore were on the hunt for something they simply couldn’t find: classic pajamas that were both stylish and comfortable. They teamed up to found LAKE, the Savannah, Georgia-based sleepwear phenomenon beloved by editors and coveted by customers for incomparable softness and a commitment to elevated sleep style. LAKE has broadened its footprint from e-commerce to brick-and-mortar in recent years by opening stores in Atlanta and Charleston. LAKE’s continued evolution garners regular coverage from esteemed publications like Forbes, Town & Country, Vogue, and The Wall Street Journal.