LAKE was founded on the belief that the most comfortable part of your day should be celebrated.

For us, these comfortable moments are nights at home with our families, weekend escapes with friends, a dose of me-time after a long day, and holidays that gather everyone together. We hope to be a small part of what helps you find comfort in the everyday and that you share that comfort with those you love.

The idea of LAKE came about when we were new moms and couldn’t find our ideal pajamas. So back in 2014, we pulled together a simple silhouette, a classic stripe, and the softest fabric imaginable, and we created pajama perfection.

As our families have grown over the past six years, the business has too. Our e-commerce business has expanded to brick-and-mortar stores in Charleston and Atlanta. And LAKE has been featured in esteemed print and digital publications such as Harper’s Bazaar, Vogue, Forbes, House Beautiful and Southern Living as a top gift for holidays and special occasions.

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‘‘The best pajamas for cozying up at home’’— Vogue

As a nod to the relaxed living in LAKE’s hometown of Savannah, our pieces are designed to fit effortlessly into all the casual moments of your life. We source the highest quality fabrics around the world to create classic clothing that is soft, comfortable, and made to last. The LAKE world celebrates the joy of real life while also giving you something to dream about.

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