Blue and White, Then and Now
We named LAKE for that natural exhale we all feel when we’re near the water, and our first-ever pajama set played on calming shades of blue set on pure white. To celebrate 10 years, we’ve reissued some of our favorite blue-and-white Pima cotton styles from the last decade (call it a ripple effect).
When we launched LAKE a decade ago, we were both new moms, consumed by the special, formative moments of early motherhood, but also just trying to get through those long newborn days and nights. This time of our lives confirmed what we already felt to be true — changing into pajamas is one of the best parts of the day. We knew we could make it better.
We had long dreamed about what we were setting out to create: The softest pajamas imaginable, made with care and intention to enhance life's most fulfilling moments — time at home with our children, holidays, and trips with family and friends.
It’s been both heartening and humbling to see LAKE grow through the years. From early collection sellouts to store openings and everything in between, the “firsts” and milestones are thrilling to us personally. They’re also a testament to the customers who have been with us since Day 1. We are forever grateful to you.
As we look toward another 10 years, we remain proudly committed to our mission to create the best pajamas imaginable — the ones you’ll wear for the most comfortable parts of your day and your life.
xx,
Anne Read and Cassandra
And We’re Off
LAKE launches online in 2014 with a direct-to-consumer model offering pajama perfection: a simple silhouette, a classic stripe, and 100% Peruvian Pima cotton (the softest fabric imaginable).
Let’s Go Shopping
There's just something about the softness of our pajamas, and customers can feel for themselves at our Charleston and Atlanta stores. Inspiring architecture is just a bonus — good taste calls for good pajamas.
Home, Sweet Home
We’re founded and based in Savannah, where the simplicity of Low Country life inspires all we do. As our company has grown, so has our team, and our talented employees give LAKE their all every day.